Initial marketing solution

I began to think about how to market my exhibition. I wanted to link it in with my chosen era the 50’s. I came up with three ideas of how to market the exhibition and I experimented with different techniques to see what worked best.

 

This is one of my initial experiments. I held a photo shoot to capture the image however I did not want this to be my final image. I was inspired by the 1950s style magazine covers and the typical 1950s poses. I used the title ‘Fashion loves art’ as it is the title of the exhibition so this is to advertise. I am pleased with the outcome but for my final piece I will combine this idea with my second experiment.

For my second experiment I wanted to try the photography before I took it further. I thought about the ‘Fashion loves Art’ exhibition title carefully and I came up with the idea of framing the fashion as though it was in an art exhibition. I asked Anna to pose in a way in which I had seen 50’s models do whilst holding the frame to border her outfit. To take this idea further I will dress my model in 1950s clothes and with 50s hair and makeup.

 

 

Fashion Illustrations

When thinking about using mixed media to create fashion illustrations,I began to use scraps of materials to create different effects. For this piece I printed a picture and over the top I added different scraps of textured materials. I then scanned in my image. 

For this response I added a piece of material to the bag and painted over the skin with acrylic paint. This was to mix the media on my different pieces. 

For this response I used material for the coat and I collaged pieces of magazine for the bag. 

This is my lens based response. I used an SLR camera to shoot this image. 

To create this response I used graphics pens and went over them with fine liner to add the detail. 

Sagmeister

 

Stefan Sagmeister is a European graphic designer who is famous for his creative pieces of typography. I reasearched his techniques and looked at some of his work to influence my responses.

 

 

 

Whilst looking at Sagmeisters mixed media responses I was drawn to this piece. The poster created for Lou Reed and shows the lyrics to one of his songs written on his face using creative typography. Sagmeister was inspired to do this piece by middle Eastern artist Shirin Neshat who uses arabic typing on hands and feet.

This is my response to the Lou Reed poster created by Stefan Sagmeister. I chose to draw the letter 'U' onto my skin in a font which was similar to the typography on the poster. I photographed it and printed it to add to my worksheet.

I was also drawn to the bright colours and interesting typography of this piece. Sagmeisters 'Aizone FW13' features different faces painted with inspiring maxims with bold and colourful typography.

This is my response to the Aizone piece by Sagmeister. I used oil pastel to give the bright,vibrant colour. I outlined the letter to make the colours pop and stand out. I used a similar typography to the font that Sagmeister used in his piece.

Fashion Loves Art

We were trying to create differnet typefaces which related to the era in which we are interested us. I chose the 1950s and in particular the old hollywood glamour of the period. I began by thinking about sign language. I planned to change the background colour to a 50s palette however after I had scanned Sophies hands using the scanner I liked the effect of the black background. I then began to look at the typical typeface of the 1950's. I specifically looked at the mastheads of 50's magazines such as 'Bazaar'. I began to sketch out the letters and filled them in with black ink. I then used the sewing machine to go over the letters with cream cotton. I then continued to look at the magazine titles. I cut out letters from magazine and arranged them into the words. I also used some lace to add variation to my words.

Unit 38 Mixed Media Image Making

Summary Unit 38 Mixed Media Image Making

To create the word Fashion from creative mixed media typography we used found objects relating to fashion. Each of the letters was created using a different object or series of objects. This required a lot of thought and planning to execute to a high standard. We each decided on a letter and thought of possible outcomes to use on our piece. We started with the letter ‘O’. Each member of the group had a different idea for how to represent the letter and after trying each possibility we decided on a ring. We then moved on to the letter ‘S’. We wanted to relate this directly to fashion so using a scarf we created the shape of the letter. We photographed this from an aerial perspective to capture the whole image.  Next we formed the letter ‘A’, for this we used three pairs of glasses, two of these pairs had thick black frames that are easily seen and gave us a large easy to read letter. This was photographed from an aerial perspective to capture the whole image. Moving on to the letter ‘I’, we simply used one of the light fittings from the C17. This was photographed from lying on the floor, in order to capture the entire light. We feel like these are the most interesting compositions on our piece because these were the letters that required much thought to be both legible and creative.